An explainer video production is a terrific method to quickly introduce a product, service, or even your company. They’re often a terrific way to describe how a new idea/philosophy functions. We amplify the strength of digital cinema to create custom explainer videos.

Defining an Explainer Video

An explainer video is like an elevator pitch. What would you say to a prospect if you only had 60-90 seconds to tell them about your fantastic product or service? Typically, explainer videos are scripted messaging and expressed through voice narration and onscreen text and graphics. Most businesses will include an explainer video on their homepage or marketing pages to introduce their product or service to their customers. If you’re interested in creating an explainer video but aren’t sure what it is, here’s a quick definition: an explainer video is a short video that explains what your business does. Explainer videos are a video format that is specifically designed to help your target audience understand your product or service. They can be 30 seconds or 10 minutes long, but they all have the same goal: help your customers understand what you offer and why it’s useful to them.

Why Are Explainer Videos So Effective?
There are a few reasons why explainer videos are so effective. The first is that they’re visual – visuals are processed 60,000 times more quickly in the brain than written information. This makes it much easier for your customers to understand what your product or service does. Another reason is that they’re accessible to everyone. While you might have the time and budget to create a high-quality video, not everyone does. Explainer videos are perfect for those who can’t afford a high-quality production, but who still need a way to introduce their product to their customers. One more reason why explainer videos are so effective is that they’re interactive, meaning that your customers can engage with them in a way that they can’t with static visuals or written explanations. This makes your product or service more personal and appealing to your customers.

How to Create an Explainer Video
If you’re convinced that an explainer video is right for your business, here are a few tips to help you get started creating one. First, outline your script and storyboard. You may be tempted to jump into creating your video, but having an outline for your script and storyboard will help you stay on track and make sure you don’t miss an important point. Next, find a voice actor. If you’d prefer to record your script yourself, make sure you find a voice actor who has the same tone and personality as you. Your voice should be welcoming and friendly, but not too chummy. Next, record your video. You may want to record your script in segments if you’re recording in front of a computer screen. Lastly, edit your video. Even though videos are visual, you still want them to flow smoothly. You can do this by editing out any unnecessary pauses, deleting any mistakes, and including graphics and text if necessary.

Two Important Takeaways
Explainer videos are a quick and easy way to introduce your business and product to new customers. They’re an affordable way to create an engaging video that will help your customers understand what you do, even if they’re new to your industry. Now that you know what explainer videos are and why they’re so effective, it’s time to create your own video. Start by outlining your script, finding a voice actor, and recording your video. Editing your video and incorporating it into your marketing strategy will help you attract more customers.

Rob Haller
314-604-6544
saintlouismostudios@gmail.com