Video is the fastest-growing content type on the internet, and for good reason. It’s an incredibly effective way to connect with your audience in an authentic and memorable way. Studies show that video content gets more views, shares, and likes than almost any other type of content. Our services include: Script to Screen Production – Video Script Writing, Location Scouting, casting, Videographer & Video Editors & production team management – Shoot days (interview days), Film days (non-interview days) and Edit days. We also offer a range of post-production services such as; Video Color Grading, Audio Mixing & {Final Cut Pro X} . If you are looking for a complete end to end video production service then you have come to the right place!

Pre-production: What is it?

Pre-production is the phase of the video production process where the creative and logistical decisions about the video are made. These decisions include the script, the locations, the props, the crew, and the schedule for the whole production process. Pre-production is crucial because it determines the outcome of the whole video production. If a client has a limited budget and you want to make a 4K video, you should suggest a creative idea that can be shot with the available budget. When a company wants to create a video, it should have a plan of what it wants to say and how it wants to say it. The key to a successful video production is planning. You must have a clear idea of what you want to achieve, and how you are going to do it.

Production: What is it?

Production is the phase of the video production process where the video is shot. It starts with a creative brief and ends with the client review. During production, the client can provide creative feedback to the crew and the creative brief can be modified if needed. During the production phase, a team of videographers, camera assistants, grips, and the client visit the locations of the video to scout, shoot, and record the video. During production, the video needs to be shot in the right order. For example, if the client wants a shot of the CEO in front of the office, the videographer should shoot it last because the office needs to be cleared and ready for the interview.

Post-production: What is it?

Post-production is the phase of the video production process in which the raw footage is edited into a final video. Editing is the most important phase of video production. It can make or break a video. During post-production, a creative editor assembles the raw footage and the audio recorded during production into the final video. Post-production involves:

Video Script Writing

The first step in the pre-production phase is writing a script. A script is the creative brief of the video and helps everyone involved in the video production process, from the videographer to the creative editor, understand the message of the video and know what to do. The script for a video is like an elevator pitch. It should be short, sweet, and to the point. The script for a video can be different depending on the type of video you want to make. There are many types of videos, including explainer videos, corporate videos, webinars, interviews, podcasts, and product reviews.

Location Scouting

The next step in the pre-production phase is to scout locations. The location where the video is shot is an important aspect of the video. It can make or break the video, so you need to make sure that you find the right location. Pre-production is all about planning, so you should have a clear idea of the type of setting you want for your video. You can research your options and shortlist a few places where you can shoot your video. Once you shortlist a few places, you can visit them and make a more informed decision.

Casting

Casting is the next step in the pre-production phase. If you are making an interview video, you need to hire an interview host/hostess. The host introduces the guest and asks questions during the interview. If you are making a corporate video, you need to hire actors who can play the roles in your video. You need to be creative and resourceful when you cast the actors for your video. A good way to find actors is to put up an ad on online casting websites. You can also ask your friends and family if they can recommend anyone. Casting is crucial because it can make or break your video. A wrong casting choice can ruin the whole video, so it’s very important to cast the right actors for your video.

Videographer and Crew Management

The next step in the pre-production phase is to manage the videographer and crew on the shoot days. As the client, you will be present on the shoot days to make sure everything goes according to plan. You need to have a good rapport with the videographer, so you can collaborate well and get the best out of the shoot days. The videographer will manage the camera and sound crew on the shoot days. As the client, you need to stay out of their way and let them do their job. Videographers are skilled and know what they are doing, so there’s no need for you to interfere with their job.

Grow your business with video. Call or email us today.

Rob Haller
314-604-6544
saintlouismostudios@gmail.com