Tag Archives: st louis video producer

What It Takes to Produce Broadcast-Quality Interviews Remotely and In-Studio: A Guide for Marketing and Communications Teams

In today’s competitive media landscape, interviews remain one of the most powerful tools for authentic brand storytelling. Whether you’re capturing client testimonials, executive messaging, or subject-matter expertise, the quality of your interview production can make or break audience trust and engagement. Producing interviews that meet broadcast-quality standards—both in controlled studio environments and remote locations—requires a strategic approach, professional equipment, and experienced crew coordination.

Drone night shoot for stadium lighting installation marketing.

At St Louis Video Production Studio, we’ve spent decades perfecting the art and science of interview production. Below, we’ll walk through the key considerations and technical elements that ensure polished, professional results in any setting.

Remote vs. In-Studio Interviews: Understanding the Challenges and Advantages

In-Studio Interviews offer a highly controlled environment. Lighting, acoustics, camera placement, and set design can be perfected to align with your brand. Interviews captured in-studio often have a crisp, cinematic look with impeccable audio—ideal for corporate overviews, case studies, and formal messaging.

Remote Location Interviews, by contrast, require logistical agility. Factors like natural light shifts, ambient sound, and power access must be anticipated and mitigated. But with the right crew and equipment, remote interviews deliver unmatched authenticity, especially when showcasing clients in their real work environments.

Key Elements of Broadcast-Quality Interview Production

1. Camera and Lens Choice

We use cinema-grade cameras and lenses to create shallow depth-of-field compositions, drawing focus to the subject and eliminating distractions. Multicam setups allow for dynamic editing options and professional visual flow.

2. Lighting for Mood and Clarity

In our studio, we use soft key lights, backlighting, and practicals to shape faces and add depth to the frame. On location, our portable LED lighting kits mimic natural light or supplement it to maintain consistency and tone.

3. Pro-Level Audio Capture

Clean, crisp audio is non-negotiable. We deploy lavaliers, booms, or dual-mic setups with backup recorders to ensure we always have usable sound. Echo and background noise are managed with isolation tools and location scouting.

4. Framing and Composition

We follow proven composition guidelines like the rule of thirds, eye-line matching, and camera height consistency. Our studio backgrounds are designed to reflect your brand, or we’ll custom-build sets that match your visual identity.

5. Set Design and Branding

A plain backdrop doesn’t tell your story. We offer prop staging, logo placement, branded furniture, and controlled color schemes—whether on a white cyc, green screen, or lifestyle-style studio setup.

6. Crew and Direction

A professional crew makes all the difference. From camera operators and lighting techs to sound engineers and producers, we coordinate the right team to handle everything—including helping your on-camera talent feel confident and at ease.

Remote Interview Production: What Makes It Work

Producing interviews outside of the studio demands pre-production planning, backup systems, and a detailed shot list. We handle everything from location scouting and permitting to logistics like generator power, portable lighting, and wireless audio monitoring. We also offer mobile teleprompter setups and director feeds for remote oversight during the shoot.

Our team uses AI-powered video tools to assist with color matching, background cleanup, and even real-time transcription—ensuring a fast and accurate post-production pipeline.

Why Interview Videos Still Matter for Business

Interview content is among the most versatile marketing assets you can produce. A single, well-shot interview can be repurposed into:

Web and social content
Sizzle reels
Training and internal messaging
Press kits and event material
Podcast visuals or B-roll support

With the right framing and quality, these videos extend your brand’s personality and professionalism far beyond a single campaign.

Why Partner with St Louis Video Production Studio

Since 1982, St Louis Video Production Studio has been the go-to resource for businesses, creative agencies, and marketing firms needing high-quality interviews and branded video content. We’re a full-service commercial video and photography production company offering:

Complete studio and location video services
Editing, post-production, and color grading
Licensed drone pilots (yes—we can even fly drones indoors)
Custom-built sets and private studio interview rooms
AI-enhanced media optimization
Expertise with all file types, formats, and industry platforms

We specialize in repurposing video and photography branding to increase engagement across platforms and campaigns. Whether you’re building a series of sit-down interviews or filming a single subject in a remote facility, we provide the crew, creative insight, and technical gear to get it done right.

Let’s create something exceptional—wherever the story takes us.

314-604-6544

saintlouismostudios@gmail.com

Tips for Organizing Your Company’s Spokesperson for a Video Studio Interview

Leave a reply

In today’s digital age, visual content reigns supreme in capturing audience attention and conveying your brand’s message effectively. When it comes to representing your company, whether for marketing materials, internal communications, or promotional videos, selecting the right spokesperson is crucial. A video studio interview presents a prime opportunity to showcase your brand’s personality and expertise. Here are some expert tips on organizing your company’s spokesperson for a successful studio interview.

Encourage your spokesperson to listen attentively to the interviewer’s questions before formulating their responses.

1. Identify Your Ideal Spokesperson

Selecting the right spokesperson is paramount. They should embody your brand’s values, have in-depth knowledge about your products or services, and possess excellent communication skills. Consider factors such as charisma, credibility, and relatability when choosing the individual who will represent your company in front of the camera.

2. Conduct Thorough Preparation

Preparation is key to a polished performance. Provide your spokesperson with detailed information about the interview’s purpose, target audience, and key talking points. Encourage them to rehearse their responses but avoid sounding rehearsed. Emphasize the importance of authenticity and genuine engagement with the interviewer and audience.

3. Dress Appropriately

Appearance matters in video interviews. Ensure your spokesperson dresses appropriately for the occasion and aligns with your brand’s image. Opt for professional attire that reflects your company’s culture and values. Avoid distracting patterns or overly casual clothing that may detract from the message.

4. Practice Active Listening

Effective communication involves active listening. Encourage your spokesperson to listen attentively to the interviewer’s questions before formulating their responses. This demonstrates respect and enhances the quality of their answers. Remind them to maintain eye contact with the interviewer and speak clearly and confidently.

5. Manage Body Language

Body language can speak volumes in a video interview. Coach your spokesperson on maintaining open and confident posture throughout the session. Encourage natural gestures that complement their verbal communication. Avoid fidgeting or distracting mannerisms that may detract from their message.

6. Stay Calm Under Pressure

Studio interviews can be nerve-wracking, even for seasoned professionals. Help your spokesperson manage pre-interview jitters by emphasizing the importance of relaxation techniques such as deep breathing or visualization. Remind them to stay calm and composed, even in the face of challenging questions or technical difficulties.

7. Emphasize Key Messaging

Ensure your spokesperson delivers your brand’s key messaging consistently throughout the interview. Highlight the unique value propositions, benefits, and features of your products or services. Encourage storytelling and anecdotes to humanize your brand and resonate with your audience on a deeper level.

8. Review and Reflect

After the interview, take the time to review the footage with your spokesperson. Provide constructive feedback on their performance, focusing on areas of improvement and strengths. Encourage ongoing learning and development to refine their communication skills for future engagements.

By following these tips, you can effectively organize your company’s spokesperson for a video studio interview that leaves a lasting impression on your audience. Remember, preparation, authenticity, and effective communication are the keys to success in front of the camera.

As a full-service video and photography production company, St Louis Video Production Studio has worked with many businesses, marketing firms, and agencies in the St. Louis area for their corporate photography and video. With our expertise in organizing spokespersons for studio interviews, coupled with our state-of-the-art equipment and creative crew, we can help you create compelling visual content that elevates your brand’s presence. Contact us today to discuss your photography and video production needs and discover how we can bring your vision to life.

314-604-6544

saintlouismostudios@gmail.com

Using Your Corporate Event Video to Boost Employee Engagement and Retention.

Leave a reply

Putting money in meaningful video content can be a useful tool for growing employee engagement and sticking around – here’s how it works!

Corporate event videos are essential for strong relationships between employees and the company.

Introduction

The use of corporate event videos is becoming more popular. Capturing footage of meetings, seminars and award ceremonies, businesses can make a lasting impression on their employees. It can help build loyalty and team cohesion. The videos also provide an ongoing resource to inspire and motivate employees.

A well-constructed corporate event video should show the energy and enthusiasm of the event. It should represent the business’s values and mission. Event videos are great for connecting with employees. They can be used for onboarding, training or simply as entertainment. Done properly, these videos can foster positive connections and greater employee engagement and loyalty.

Benefits of Using Corporate Event Videos

The advantages of corporate event videos are many. From boosting employee morale and engagement to improving recruitment and retention, video content captures events and emotions far better than live events. Capturing your company’s celebrations, triumphs, and culture on video can have a lasting impact on engagement levels. Here are some of the benefits:

-Strengthened Company Culture: When the event is captured on video, it’s easier to show values like collaboration and creativity. Viewers can get an understanding of the work culture when employees share footage with family and friends.

-Team Recognition: Awards ceremonies or any other recognition program are more impactful when recorded on video. Affirmations from upper management or CEO can be public through event videos, making sure high performers are acknowledged.

-Improved Employee Engagement: Corporate event videos can be used to give employees a window into activities in their establishment. Whether it be training, development programs, or special occasions, sharing these events organically fosters engagement and collective goals.

How to Create Engaging Corporate Event Videos

Creating effective corporate event videos can help with employee engagement and retention. Capture the energy of the event, key speeches and moments to create a powerful message. As a company, you should use this as an effective internal communication tool.

Edit carefully to retain viewer interest. Keep it short (1-3 minutes) for short attention spans. Use an aesthetically pleasing color palette, captivating music and inspiring words for emotional impact.

This could increase employee satisfaction, productivity levels and retention. It may also enhance brand presence when shared externally!

Strategies to Maximize Employee Engagement with Corporate Event Videos

Employees benefit from corporate event videos, like better engagement and loyalty. Employers should make strategies to use videos to get these results. Here are 3 strategies to try:

1. Promote company culture. Corporate event videos show employees the values, vision and aspirations of the organization. Invite employees to share their stories through video content, so everyone can understand each other better.

2. Innovate learning. Offer employees interactive resources, like quizzes and surveys, to stay engaged in their growth. Ditch the lecture-style video content.

3. Strengthen relationships. People are more productive when they build relationships with colleagues. Employ video conferencing and screencasts to help foster collaboration among co-workers.

How to Use Corporate Event Videos to Retain Employees

Corporate events such as holiday parties, team off-sites, and employee appreciation days are great for fostering camaraderie. Capturing them on video keeps those good vibes going! Companies can use the footage for newsletters, social media, or intranets to boost employee engagement and morale. Well-crafted corporate event videos can even increase retention.

Making a corporate event video isn’t as easy as pointing and shooting. You need to plan and have the right equipment. Experienced personnel should handle all aspects of production for best results. Post-production shouldn’t be neglected either. Editing together b-roll footage with archival clips makes for an engaging viewing experience.

Using corporate event videos is a great way for businesses to create positive experiences and maintain morale. With proper filming and post-production stages, companies can make sure their videos look good and showcase their values – helping them retain quality staff.

Tips for Improving Employee Retention Through Corporate Events

Promote corporate events widely to boost employee retention rates. Strategically plan the event & ensure that it has an overall purpose. Hire a professional videographer to capture quality video. Edit the video to focus on success & highlight awards. Follow up with attendees & share the video online. This will help keep everyone engaged & inspire conversations about next year’s event!

Best Practices for Utilizing Corporate Event Videos

Using videos to promote corporate events is a great way to get employees more engaged. It allows them to experience events first-hand. Here are some tips on how to use corporate event videos to support your business goals:

1. Provide info about the event: Create clips to explain what people should expect. Promote the event before it happens and create clips for those who can’t make it.

2. Showcase pics and memorable moments: Include images from the event so viewers can really get a sense of what it was like. Highlight moments you want people to remember.

3. Include info about your company: Interview staff and executives to show how your company is making a difference.

4. Make videos accessible for employees: Make sure all team members, including virtual employees, have access to the content. Create short snippets for social media that can be easily shared.

5. Gauge employee engagement levels: Use surveys and polls after featuring an event video. Address any areas for improvement.

Conclusion

So, we can see that corporate event videos are essential for strong relationships between employees and the company. They can engage and excite the team by showcasing successes and celebrations. This can build a culture of unity and motivation, aiding employee retention.

Planning an event with video in mind is not easy. But with good planning, a communications strategy and the right production team, you can capture authenticity and emotion with your post-event video. This is the best way to increase employee engagement, as it promotes emotion connections with each team member.

Rob Haller
314-604-6544
saintlouismostudios@gmail.com

Crafting Brand Testimonials with Emotion and Honesty: A Guide to Creating Meaningful Videos in Your Production Studio.

Leave a reply

Crafting Brand Testimonials with Emotion and Honesty: A Guide to Creating Meaningful Videos in Your Production Studio.

Testimonials are one of the most powerful tools for marketing, providing valuable insight into how customers feel about a product or service. But crafting a compelling, honest, and emotional video testimonial can be a challenge. Creating meaningful video testimonials in your production studio is a great way to engage and authentically portray your brand story. With this guide, you’ll learn the best practices for crafting a powerful video testimonial that resonates with your target audience. From exploring the right creative elements to using storytelling techniques, this guide will help you create a video testimonial that captures the emotion and honesty behind your brand. Whether you’re a first-time video producer or a seasoned professional, this guide will provide you with the tools you need to make a truly memorable video experience for your customers.

Benefits of Video Testimonials

Before we begin discussing the best practices for creating meaningful video testimonials, let’s first examine the benefits of video testimonials. Video testimonials provide a more immersive experience for the viewer, which can help you better connect with your audience. They can also be a particularly effective way to engage customers who may be skeptical or unfamiliar with your brand. Customers are likely to be more receptive to a video testimonial from a “real person” than they would be to a testimonial from your brand’s CEO. With video testimonials, you can also reduce the impact of any cognitive dissonance that your customers may feel as a result of the “fake” nature of traditional testimonial videos. Video testimonials can be particularly valuable if your brand is new or unfamiliar to potential customers. They can also be a great way to respond to negative reviews from customers who had a less-than-positive experience with your business. Video testimonials can also help you avoid being charged with false advertising. If you rely on certain claims about your product, for example, a certain weight loss promise, you may be held liable for false advertising if you fail to deliver on your promises. A video testimonial can be a great legal defense against false advertising claims. Video testimonials are also particularly effective at helping your customers connect to your brand story. This can be especially useful if your business is selling a product that comes with a difficult or complicated story behind it, like medical equipment. With video testimonials, customers can see the impact your product has had on other people’s lives, which can help them understand why they need it as well.

Creative Considerations for Video Testimonials

Now that we’ve explored some of the benefits of video testimonials, let’s discuss the creative considerations for creating a compelling video testimonial. First, it’s important to select the right person to film a video testimonial. Ideally, you’ll want to select someone who has used or interacted with your product or service. Ideally, they’ll have either a positive or negative experience with it. This way, they’ll be able to more authentically convey their feelings about the product. Next, you’ll want to choose the proper setting for your video testimonial. It’s important to create an environment that will be most conducive to your customer feeling relaxed and comfortable. The last thing you want is for your customer to be stressed out while filming their testimonial. You should also select the proper lighting for the setting. Natural lighting is usually best for creating a relaxed and comfortable setting for your customer. Finally, you should select the proper camera for your video testimonial. Ideally, you’ll want to select a camera that’s easy to use and will help your customer feel as comfortable as possible while filming. You should also make sure that your camera can film in HD so you can create a high-quality video testimonial in your production studio.

Crafting Your Video Testimonial Script

Now that you’ve selected the right creative elements for your video testimonial, you’ll want to begin crafting your script. For starters, you’ll want to begin by establishing the right tone for your video testimonial. While you want to be authentic and honest in your video, you don’t want to come across as being unprofessional. It’s best to use a conversational, friendly tone. Then, you’ll want to outline the story that you want your customer to tell. While your video testimonial doesn’t have to be a full-blown story, it should have a beginning, middle, and end. It should also be short and concise, lasting no longer than three minutes. Now that you’ve outlined your story, you can begin writing your script. Paper is a great way to start, especially if you’re not an experienced writer. Once you have a script you’re happy with, you can move onto the next step.

Select the proper camera for your video testimonial, you’ll want to select a camera that’s easy to use and will help your customer feel as comfortable as possible.

Using Storytelling Techniques in Your Video Testimonial

Once you’ve crafted your script, you’ll want to begin using storytelling techniques to make your video testimonial even more compelling. First, you’ll want to hook your audience as quickly as possible, which is why it’s best to start your video testimonial with a hook. You can start off by having your customer introduce themselves. Then, ask them to describe their experience with your product or service. You can also ask them what their goals or motivations are. Then, you’ll want to introduce a problem. What problem does your customer encounter? What’s their struggle? How do they feel about their struggle? This is where you’ll want to begin talking about your product or service. How does it solve their problem? How does it address their struggle? This is where you’ll want to transition into a call to action.

Capturing Authenticity and Emotion in Your Video Testimonial

Now that you’ve used storytelling techniques to create a compelling video testimonial, you’ll want to make sure that your video is authentic and honest. Start by making sure that your customer is comfortable and relaxed. Make sure that their environment is conducive to them feeling relaxed. Next, you’ll want to make sure that your customer is authentic in their video testimonial. You can do this by asking your customer questions such as “What do you like about our product/service?”, and “What does our product/service do for you?” You can also ask your customer to share personal stories that are relevant to your product/service. Finally, make sure that your video testimonial is honest. You can do this by making sure that your customer doesn’t overstate their feelings about your product or service. You don’t want to come across as being dishonest in any way.

Editing and Finalizing Your Video Testimonial

Once you’ve finished filming your video testimonial, you’ll want to begin editing it. The first thing you’ll want to do is trim the fluff. Get to the point as quickly as possible. You don’t want your video testimonial to drag on. Next, you’ll want to add relevant B-roll. B-roll is supplementary footage that you add to your video testimonial. It’s an excellent way to break up the monotony of a static video. You can use B-roll to show your customer using your product, talking about their experience, etc. Finally, you’ll want to add relevant sound effects and music to your video testimonial. Choose music that is appropriate for your video testimonial, as well as sound effects that convey the emotion and topic of your video.

Distributing Your Video Testimonial

Now that you’ve finished filming and editing your video testimonial, you’ll want to get it distributed. You can post your video testimonial on your website, as well as on social media. You can also reach out to publications that cover topics related to your business and see if they’d be interested in publishing your video testimonial. You can also submit your video testimonial to review websites and apps, such as Trustpilot and Trustlink, as well as other customer review websites. Finally, you can also consider hosting a launch party. During a launch party, you can show your video testimonial and host a Q&A session. This is an excellent way to connect with your customers, as well as build excitement for your product or service.

Rob Haller
314-604-6544
saintlouismostudios@gmail.com

What Are Explainer Videos and Why Should You Invest In Them?

Leave a reply

An explainer video production is a terrific method to quickly introduce a product, service, or even your company. They’re often a terrific way to describe how a new idea/philosophy functions. We amplify the strength of digital cinema to create custom explainer videos.

Defining an Explainer Video

An explainer video is like an elevator pitch. What would you say to a prospect if you only had 60-90 seconds to tell them about your fantastic product or service? Typically, explainer videos are scripted messaging and expressed through voice narration and onscreen text and graphics. Most businesses will include an explainer video on their homepage or marketing pages to introduce their product or service to their customers. If you’re interested in creating an explainer video but aren’t sure what it is, here’s a quick definition: an explainer video is a short video that explains what your business does. Explainer videos are a video format that is specifically designed to help your target audience understand your product or service. They can be 30 seconds or 10 minutes long, but they all have the same goal: help your customers understand what you offer and why it’s useful to them.

Why Are Explainer Videos So Effective?
There are a few reasons why explainer videos are so effective. The first is that they’re visual – visuals are processed 60,000 times more quickly in the brain than written information. This makes it much easier for your customers to understand what your product or service does. Another reason is that they’re accessible to everyone. While you might have the time and budget to create a high-quality video, not everyone does. Explainer videos are perfect for those who can’t afford a high-quality production, but who still need a way to introduce their product to their customers. One more reason why explainer videos are so effective is that they’re interactive, meaning that your customers can engage with them in a way that they can’t with static visuals or written explanations. This makes your product or service more personal and appealing to your customers.

How to Create an Explainer Video
If you’re convinced that an explainer video is right for your business, here are a few tips to help you get started creating one. First, outline your script and storyboard. You may be tempted to jump into creating your video, but having an outline for your script and storyboard will help you stay on track and make sure you don’t miss an important point. Next, find a voice actor. If you’d prefer to record your script yourself, make sure you find a voice actor who has the same tone and personality as you. Your voice should be welcoming and friendly, but not too chummy. Next, record your video. You may want to record your script in segments if you’re recording in front of a computer screen. Lastly, edit your video. Even though videos are visual, you still want them to flow smoothly. You can do this by editing out any unnecessary pauses, deleting any mistakes, and including graphics and text if necessary.

Two Important Takeaways
Explainer videos are a quick and easy way to introduce your business and product to new customers. They’re an affordable way to create an engaging video that will help your customers understand what you do, even if they’re new to your industry. Now that you know what explainer videos are and why they’re so effective, it’s time to create your own video. Start by outlining your script, finding a voice actor, and recording your video. Editing your video and incorporating it into your marketing strategy will help you attract more customers.

Rob Haller
314-604-6544
saintlouismostudios@gmail.com

Remote and Studio Video Crews

Leave a reply

We have a large network of qualified corporate video production crews, including editors, video camera operators, and drone photographers to fit your specific needs. Whatever the requirement, we can provide the hard working people and equipment to do the job right!

As a digital business development and strategic communications firm, St Louis Video Production Studio utilizes video production as an important channel for helping our clients create and communicate their brand message. Whether the communication is targeted for an external audience such as consumers and customers or an internal audience such as employees, vendors, and contractors, we work closely with our clients to create effective and targeted messaging that gets the desired results. We are able to adapt to the unique needs of each client to create custom strategies to fit distinct messaging needs.

Rob Haller
314-604-6544
saintlouismostudios@gmail.com

Camera and Production Crews | Studio and Location Video and Photography

Leave a reply

Photography and Video production created daily. Our clients are vast and no one is alike. One minute we are shooting a lifestyle print advertising campaign and the next we are shooting commercial video for corporate executives.

Our creative team is an award-winning photo and video production company based in St. Louis. We specialize in corporate promo videos, corporate event photography, corporate head shots, product photography, business service photography and lifestyle photography.

We help businesses and individuals tell compelling marketing stories by creating network-quality videos and magazine-quality photographs.

We utilize top-of-the-line photography and video equipment. We are always up-to-date with our cameras, lighting and sound recording equipment, drones, electronics, hard drives and wireless technology.

Rob Haller
314-604-6544
saintlouismostudios@gmail.com

video production st louis missouri

Leave a reply

st louis video production studio

St Louis Video Production Studio provides professional video production and studio production for corporate, marketing, training and various other promotional productions with professional video production crews.

Our green screen studio can transform any background for your video production.

Randy Oldendorph, St Louis Producer

314-892-1233

saintlouismostudios@gmail.com

st louis video production.

Leave a reply

St Louis Studios. The complete St Louis studio source for all of your video, photo and audio production needs.

We are your total source for video production in st louis, missouri. Our St Louis video production crew is experienced in all aspects of quality production.

Randy Oldendorph, St Louis Producer

314-892-1233

saintlouismostudios@gmail.com